"HOW DO I GET PEOPLE TO HIT FOLLOW ONLINE?"

ONE OF THE MOST COMMON Q'S I'M ASKED IS:

Whether it's to build a brand new digital community or bring an existing community together online, the ability to grow a social media community is one of the most valuable skills you can learn in today's world. In this workbook, you'll get a front row seat to the hard-earned lessons I've learned building three 100k+ communities across different niches alongside proven strategies to start or expand your next online community starting right now.

IN THIS WORKBOOK YOU'll LEARN...

UNLOCK THE PROVEN STRATEGIES TO INVITE YOUR FIRST 100K MEMBERS

The four phases of community development and what to focus on at each stage for optimal growth

The art and science of virality and how to tap into human psychology to reach a bigger audience

The anatomy of a highly shareable viral post and how to apply it to any niche or industry

How to leverage thought leaders to position your community as a leading voice in your niche

Content strategies to capture attention, start conversations, and cultivate community

How to use analytics and A/B testing to hack growth and stay on top of new trends and algorithms

show me the money

TAKE A PEEK INSIDE THE WORKBOOK

Outside of the continental U.S.? Click here for a digital copy.

GET THE WORKBOOK

ORDER NOW

HOW IT STARTED

ten years ago, I hit publish on my first community page

As a dietitian and new mom struggling to find a job in a small town, I wanted a way to find clients and support my family. What started as a side hustle quickly turned into a store front, a global community, and my first business.

HOW it'S GOING

TODAY, I've BOOTSTRAPPED 3 BUSINESSES WITH SOCIAL MEDIA

The power of free social tools like Instagram, TikTok, and podcasts have opened doors for me I never thought possible, and I want to show you how to leverage them for a greater purpose, too.

NAMED ONE OF "12 FEMALE ENTREPRENEURS YOU NEED TO FOLLOW" BY HUBSPOT

50 MILLION VIDEO VIEWS

3 COMMUNITIES FROM 0 TO 100K

2 SEVEN FIGURE BUSINESSES

One of the earliest adopters of Instagram, Shannan has built both VC-backed and bootstrapped communities across multiple niches

A serial entrepreneur,  Shannan has built multiple business while supporting thousands of other business owners from zero to six and seven figures, too

A pioneer of short-form viral videos, Shannan has used these exact strategies to reach over 1 million new people every month

TAKE A PEEK AT SOME ANALYTICS

 NUMBERS SPEAK VOLUMES...

in less than 90 days

on multiple videos and mutliple platforms

9 MILLION ACCOUNTS REACHED

with $0 ad spend 

5 MILLION VIEWS IN 15 SECONDS

+42K NEW COMMUNITY MEMBERS

this WORKbook is for you if...

this WORKbook is not for yoU if...

You are willing to put in the work overtime to see exponential results

Your priority is building long-term relationships with members

You know good things take time and community is one of the best long-term investments you can make

You are expecting a quick fix, immediate results, or overnight success

Your priority is vanity metrics versus real, engaged community

You are not willing to be patient and put in the work required to build true, lasting community

people are already looking for you

Help them connect to theIR DREAM COMMUNITY

ORDER NOW

The community you crave is already consuming social content every day, and they're actively trying to find you. This workbook will give you tools, templates, and strategies to be a leading voice in your niche and make a real, lasting impact on the world.